Introduction
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:
- How do you define success for your podcast?
- What are the most effective marketing strategies, tactics, and growth channels for podcasts?
- What does the data say about how to structure your show and episodes?
- Which social media channels should you focus on as a podcaster?
- How do you stack up to other shows?
You can find the full report at podcastmarketingtrends.com/2023.
Latest Episodes
Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’v...
What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as we...
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choos...
Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging
People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elem...
Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obs...