Introduction
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:
- How do you define success for your podcast?
- What are the most effective marketing strategies, tactics, and growth channels for podcasts?
- What does the data say about how to structure your show and episodes?
- Which social media channels should you focus on as a podcaster?
- How do you stack up to other shows?
You can find the full report at podcastmarketingtrends.com/2023.
Latest Episodes
The Obscure Marketing Theory That Explains Why Podcasts Grow (& Why Most Marketing Fails) | Podcast Listener Psychology
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obs...
The Cheapest (& Most Expensive) Ways to Grow Your Show Via Paid Advertising | Podcast Promotion
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone ...
The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology
Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. ...
How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics
For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could meas...
Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery
A podcast listener's decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while thes...