Introduction
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:
- How do you define success for your podcast?
- What are the most effective marketing strategies, tactics, and growth channels for podcasts?
- What does the data say about how to structure your show and episodes?
- Which social media channels should you focus on as a podcaster?
- How do you stack up to other shows?
You can find the full report at podcastmarketingtrends.com/2023.
First Episodes
Welcome to Podcast Marketing Trends Explained
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.On this show, we break down and explore what the data says about what it ...
The Hard Truth About Growing A Podcast In 2024 (& How You Can Beat the Odds)
Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.In almost ev...
Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth
Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get ...
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than...
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator...