All Episodes
Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’v...
What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as we...
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choos...
Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging
People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elem...
Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obs...
The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone ...
The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology
Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. ...
How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics
For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could meas...
Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery
A podcast listener's decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while thes...
Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery
Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to Yo...
Introducing: Season 2 of Podcast Marketing Trends Explained
It’s a turbulent time to be a podcaster.YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of vi...
Inside the Growth Strategies of Two of The Smartest Podcasters Alive
Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, w...
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all ...
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an...
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrati...
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a ...
3 Creative Decisions That Dictate Your Show's Success… or Failure
How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a n...
80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth
Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms ...
How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident th...
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator...
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than...
Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth
Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get ...