All Episodes
Season Wrap Up & A Preview Of What's Coming Next
We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.⭐️ Get a free podca...
The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy
One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?Is it possible for any of us to create a successful sho...
Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’v...
What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as we...
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choos...
Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging
People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elem...
Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obs...
The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone ...
The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology
Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. ...
How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics
For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could meas...
Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery
A podcast listener's decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while thes...
Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery
Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to Yo...
Introducing: Season 2 of Podcast Marketing Trends Explained
It’s a turbulent time to be a podcaster.YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of vi...
Inside the Growth Strategies of Two of The Smartest Podcasters Alive
Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, w...
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all ...
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an...
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrati...
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a ...