Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging

People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elem...

What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology

There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choos...

What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy

Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as we...

Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’v...

The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?Is it possible for any of us to create a successful sho...

Season Wrap Up & A Preview Of What's Coming Next

We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.⭐️ Get a free podca...