They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business.

And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show.

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0:00 A new podcast growth experiment
3:21 Introducing Sound Judgment
6:24 Crafting your show’s Sound Vision
16:06 Structuring your episodes for impact & retention
18:54 Thinking in scenes
23:20 Surprise: The unexpected emotion behind all great podcast episodes
35:42 Why specifics are the key to unlocking memorability and emotion
40:20 Our analysis of the Sound Judgment episode
42:17 Digging deeper into defining your sound vision
47:35 How we use scenes to structure this show
51:33 How to incorporate surprise & suspense into your episodes
58:47 How to be a more specific (and thus, better) interviewer
1:01:52 The elements of a fantastic cross-promotion pitch

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