Justin Jackson
Bio
⚡ Bootstrapping, podcasting, calm companies, business ethics. Co-founder of @transistorfm (podcast hosting).Appears in 23 Episodes
Welcome to Podcast Marketing Trends Explained
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.On this show, we break down and explore what the data says about what it ...
The Hard Truth About Growing A Podcast In 2024 (& How You Can Beat the Odds)
Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.In almost ev...
🔥 Roasting A Fitness Podcast (Brand Coinages, Evocative Titles, Episode Naming Conventions)
In this episode of Podcast Marketing Trends Explained, we roast Wits & Weights' podcast packaging to break down what's working, what's not, and what you can learn to i...
Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth
Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get ...
🔥 Roasting A Fashion Design Podcast (Show Titling, Specific Copy, Custom Thumbnails)
In this episode of Podcast Marketing Trends Explained, we roast Alison Hoenes' How Fitting podcast packaging to break down what's working, what's not, and what you can...
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than...
🔥 Roasting A #1 Christian Parenting Podcast (The Perils of Bold Claims, Keyword Stuffing, and Giving the Impression of Sleazy Marketing)
In this episode of Podcast Marketing Trends Explained, we roast The Empowered Stepmom's podcast's packaging.We break down what's working, what's not, and what you can ...
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator...
🔥 Roasting A Professional Copywriter's Podcast (Unclear Audience Targeting, Vibe-Setting, Publishing Inconsistency, Sharp Episode Titles)
Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more. In thi...
How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident th...
🔥 Roasting a Popular Tech YouTuber's Podcast (Leveraging Reputation, Status Games, Leaning Into Tension, Positioning & Differentiation)
"It takes a lifetime to build a good reputation, but you can lose it in a minute."Today, we're putting the idea to the test.Because in our latest podcast roast, we're ...
80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth
Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms ...
🔥 Roasting the Most Boring (But Weirdly Intriguing) Podcast You’ve Ever Heard Of
Compelling show concepts, making boring topics fascinating, highlighting host credibility, designing for your desired audience, and more.In this episode of Podcast Mar...
3 Creative Decisions That Dictate Your Show's Success… or Failure
How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a n...
🔥 This Movie Podcast Was Begging to Be Roasted
Creating intrigue in your description, matching your artwork to your audience, ChatGPT messaging hacks, finding audiences that are already “in motion”. In this episode...
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a ...
🔥 Roasting a Ridiculously Niche History Podcast
Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jo...
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrati...
🔥 Does the Tim Ferriss Podcast Playbook Still Work?
Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed? And if so, what’s the blueprint? In this epis...
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an...
🔥 Trolls HATE This Podcast… But We Loved It.
A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces. In the crowded world of book reviews and a...